Email Marketing Services

Customers adore personalization, which is supported by research and what most marketers already know. Consumers perceive tailored information to be highly or somewhat appealing in 90% of cases. Personalized advice and offers are more likely to be accepted by customers, according to 91% of consumers. According to a recent trial, click-through rates rose by 11% and product sales jumped by 38% when customers understood an advertisement was based on their website behavior. In 2019, 72% of customers only respond to marketing messages that target their interests. Email is the most popular personalization method used by marketers. You may even build a series of automatic emails using email automation to strengthen your relationships with clients and expand your business. enhancing the sales funnel’s effectiveness as a marketing channel for email marketing.

All types of teams are experiencing a change in how they operate due to automation. A 2017 study of information workers found that respondents thought automating email marketing may increase worker productivity: 69 percent of respondents thought automation might lessen wasted time. 59 percent of respondents claimed they could save at least 6 hours a week if their job’s monotonous tasks were automated. The time they would save would be used, according to 72%, to concentrate on tasks of greater value. This may result in less time being spent manually creating email lists and scheduling communications for email marketing teams, for instance. Team members might instead utilise that time to concentrate on other crucial activities, such as in-depth client relationship building. The simple conclusion is that automation increases productivity by enabling more work to be done.

It’s much easier and more cost effective to sell to an existing customer than to convert a new one, and with automation, you can stay in touch better than ever before. Schedule your messages so that your customers don’t go too long without hearing from you—and be sure the copy is relevant to maximize its impact. An email that reads “Hey, we haven’t heard from you in a while. Pay us a visit!” is likely to end up in the trash. Compare that to this one: “Dear Joe, we haven’t heard from you in a while, and we wanted to make sure that you heard about our latest offer. The printer you’ve been buying parts for came out with a new model, and it’s 20% off! Come check it out.” That’s an example of a message that fills a need, which is more likely to bring back a customer.

The amount of consumers you can contact while sending an email series manually depends on the size of your crew. If your client base suddenly increased in size, would you be able to keep to your schedule? Suppose it tripled. Your email marketing efforts are scaled when you send automated emails. You don’t need to make sure a staff person is present when your platform is configured to send a message each time someone subscribes to your mailing list using a custom registration form. For additional inspiration, see our list of email marketing campaign recommendations. Customers easily integrate into your system using email automation as soon as they carry out any of the tracked actions. Their actions inform your system of the messages they should get next, reducing the burden on your already-scarce resources.

Although adding an item to your cart just requires one click, completing the transaction requires several actions. For a variety of reasons, such as expensive shipping charges, need to create an account, or worries about the site’s security, roughly 70% of online buyers abandon their shopping carts. You may make up missed purchases by using abandoned cart emails. You may begin recapturing the interest of your customers after you understand your target and create a concise, relevant email. Your communications may start to lose their impact if you inform every consumer about every new product release, upgrade, or promotion. You may escape this pitfall by using email automation to advertise goods to specific clients based on their interests. In fact, you may improve sales per email opening by an average of 150 percent if you add tailored suggestions in your email campaign.